Today on Executives After Hours Rob Urbach, CEO of USA Triathlon. Rob and I chat about a host of topics, what animal best represents his management style, his upbringing in Louisville and his thoughts on the growth of triathlons in the U.S. As CEO of USA Triathlon, Rob has 25 years’ proven leadership experience. Overseeing day-to-day operations for the National Governing Body for triathlon and other multisport disciplines, Rob plays a part in making USA Triathlon the world’s largest multisport organization, serving 500,000+ members sanctioning 4,300 events each year and managing Olympic and Paralympic programs. Previously, Rob was EVP and COO of Octagon, a $160 million global sports marketing and management division of the Interpublic Group. Rob owned and managed events in pro soccer, tennis, golf, athletes, motorsports, running, swimming, basketball, cricket, and rugby; representing several hundred elite athletes such as Olympic swimming legend Michael Phelps, and managing the sports marketing investments of major global companies such as BMW, MasterCard, and Sony.