Adam Pierno is Chief Strategy Officer at Santy. For 20 years, he's helped startups behave like global brands and vice-versa by helping them understand what people expect from them. A student of brand strategy and of human nature, he finds ways for companies to stand apart. He runs and doesn't know why because everything doesn't have to make sense. He is also the author of 'Under Think It: A Marketing Strategy Guidebook for Everyone.'